Publisher Rates

The average CPM for 26th September 2021.

2021-09-26

Unique = average amount paid for 1000 visitors in the 24-hour period.

Raw = average amount paid on the 1st advert view for 1000 link views in the 24-hour period.

 

Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $40.28 $8.14 $4.56 $5.32 $3.00
Canada $8.20 $4.29 $2.32 $3.68 $2.31
United Kingdom $9.29 $3.21 $2.07 $2.77 $1.94
Australia $13.71 $2.67 $2.04 $3.61 $2.48
 
Finland $9.35 $7.51 $4.54 $7.93 $4.78
Estonia $5.82 $5.87 $4.01 $4.75 $2.82
Benin $4.40 $2.48 $0.98 $5.17 $2.95
Norway $6.64 $4.67 $2.92 $2.81 $2.20
United Arab Emirates $5.45 $4.43 $3.51 $1.69 $1.32
Cameroon $2.95 $4.40 $2.05 $2.74 $1.79
Ukraine $3.77 $2.08 $1.22 $4.31 $2.74
Senegal $3.86 $1.95 $1.20 $4.25 $2.08
Burkina Faso $2.15 $2.88 $1.32 $3.96 $1.96
Solomon Islands $1.30 $3.91 $0.97 $0.40 $0.32
Lithuania $6.82 $2.37 $1.09 $3.55 $2.40
Germany $8.62 $3.41 $1.71 $2.57 $1.64
Montenegro $0.90 $3.39 $3.12 $1.10 $1.19
Zambia $2.02 $2.06 $1.11 $3.32 $1.49
Cote D'ivoire $2.77 $1.27 $1.06 $3.31 $2.12
Croatia $1.77 $0.93 $0.83 $3.27 $1.61
Austria $3.21 $3.24 $1.55 $2.80 $1.58
South Africa $8.23 $1.05 $0.91 $3.22 $1.66
Guinea $1.71 $1.15 $0.86 $3.19 $1.62
Bulgaria $2.45 $2.65 $1.54 $3.13 $2.04
New Zealand $5.02 $2.98 $1.90 $2.66 $1.75
Netherlands $5.07 $2.89 $1.57 $2.26 $1.39
Singapore $6.57 $2.83 $1.99 $2.06 $1.56
Mexico $13.11 $1.91 $1.01 $2.64 $1.47
Korea, Republic Of $73.20 $2.62 $1.97 $1.27 $0.89
Portugal $4.00 $2.43 $1.31 $2.62 $1.51
Sweden $7.47 $2.58 $1.62 $1.06 $0.66
Malawi $2.85 $2.52 $1.52 $2.52 $1.26
Nigeria $2.34 $1.75 $0.95 $2.49 $1.11
Ghana $2.53 $2.13 $1.08 $2.43 $1.22
Czech Republic $3.18 $1.88 $1.37 $2.40 $1.47
Kazakhstan $2.45 $0.93 $0.70 $2.39 $1.65
Bahrain $2.55 $2.37 $1.84 $1.32 $1.01
France $26.43 $2.30 $1.54 $1.48 $1.09
Belarus $6.94 $0.61 $0.73 $2.30 $1.43
Qatar $1.80 $2.24 $1.79 $0.99 $0.85
Denmark $3.21 $2.18 $1.71 $1.19 $0.82
Brazil $10.24 $2.18 $1.14 $1.56 $0.75
Ireland $3.87 $2.16 $1.99 $1.56 $1.15
Luxembourg $1.08 $2.05 $0.93 $2.16 $0.93
Turkmenistan $1.15 $0.25 $0.25 $2.15 $1.13
Iceland $1.73 $1.82 $1.34 $2.14 $1.44
Mauritius $1.90 $2.08 $1.51 $1.34 $0.92
Isle Of Man $0.68 $2.07 $0.64 $0.74 $0.32
Romania $2.19 $2.07 $1.30 $1.71 $1.20
Tanzania, United Republic Of $4.39 $2.03 $2.16 $0.58 $0.32
Latvia $1.89 $2.02 $1.41 $1.42 $0.88
Colombia $5.87 $2.00 $1.12 $1.98 $1.12
Spain $21.25 $1.99 $1.32 $1.76 $1.13
Belgium $5.06 $1.95 $1.30 $1.76 $1.32
Thailand $5.82 $0.85 $0.76 $1.85 $1.34
Hungary $2.03 $1.83 $0.93 $1.84 $1.16
Uganda $2.93 $1.21 $0.73 $1.82 $1.23
Poland $2.71 $1.79 $1.23 $1.57 $1.04
Mozambique $1.48 $1.04 $0.82 $1.77 $1.09
Sierra Leone $1.36 $0.98 $0.78 $1.75 $1.00
Chile $3.37 $1.74 $1.02 $1.17 $0.78
Hong Kong $1.80 $1.68 $1.38 $0.56 $0.34
Seychelles $0.90 $1.64 $0.77 $0.55 $0.46
Switzerland $5.49 $1.62 $0.90 $0.89 $0.55
Italy $6.07 $1.62 $1.34 $0.81 $0.68
Japan $4.08 $1.55 $1.24 $1.07 $0.83
Angola $4.27 $0.75 $0.79 $1.49 $0.98
Saudi Arabia $6.35 $1.48 $1.47 $1.10 $0.75
Aland Islands $0.90 $1.47 $0.84 $1.03 $0.74
Cyprus $2.45 $1.44 $1.21 $1.00 $0.67
Peru $1.94 $1.41 $0.91 $1.31 $0.90
Kuwait $3.21 $1.40 $0.90 $0.81 $0.62
Mali $1.32 $1.40 $0.83 $1.23 $0.79
Nepal $1.64 $1.35 $1.16 $0.57 $0.43
Andorra $1.64 $1.35 $1.08 $0.66 $0.46
Dominican Republic $3.16 $1.29 $0.88 $0.76 $0.47
Panama $1.11 $1.28 $0.94 $0.71 $0.48
Kenya $1.61 $0.86 $0.62 $1.28 $0.80
Iraq $3.27 $1.24 $1.20 $1.28 $0.82
Vietnam $5.74 $1.26 $0.73 $0.82 $0.54
Bangladesh $6.35 $1.02 $0.77 $1.24 $0.79
Burundi $0.91 $1.20 $0.87 $0.28 $0.23
Russian Federation $4.03 $1.19 $0.68 $0.82 $0.57
Slovakia $1.45 $0.63 $0.67 $1.12 $0.76
Somalia $3.66 $1.10 $0.96 $0.91 $0.51
Armenia $0.90 $1.08 $0.88 $0.74 $0.64
Azerbaijan $0.92 $1.08 $0.60 $0.34 $0.25
Niger $0.90 $1.07 $0.90 $0.34 $0.22
Greece $2.12 $0.74 $0.78 $1.06 $0.64
Malaysia $2.93 $1.06 $0.78 $0.86 $0.57
Swaziland $0.90 $1.05 $0.26 $0.38 $0.29
Mongolia $1.17 $1.05 $0.94 $0.30 $0.21
Slovenia $0.98 $1.04 $0.77 $0.53 $0.31
India $9.30 $1.03 $0.82 $0.97 $0.72
Tajikistan $0.79 $1.02 $0.64 $0.50 $0.38
Oman $1.41 $1.01 $0.79 $0.48 $0.32
Sri Lanka $4.62 $1.01 $0.79 $0.44 $0.32
Greenland $0.90 $0.99 $0.40 $0.51 $0.37
Congo $1.06 $0.95 $0.94 $0.91 $0.63
Jamaica $0.90 $0.95 $0.68 $0.53 $0.46
Virgin Islands, British $0.90 $0.53 $0.63 $0.95 $0.04
Israel $2.19 $0.85 $0.71 $0.95 $0.62
San Marino $0.90 $0.94 $0.66 $0.64 $0.45
Uzbekistan $1.10 $0.84 $0.77 $0.93 $0.63
Indonesia $4.40 $0.92 $0.56 $0.73 $0.45
Wallis And Futuna $0.44 $0.92 $0.27 - -
Philippines $4.43 $0.92 $0.91 $0.46 $0.29
French Guiana $0.90 $0.90 $0.56 $0.53 $0.29
Virgin Islands, U.S. $1.58 $0.54 $0.77 $0.89 $0.46
Argentina $3.38 $0.53 $0.67 $0.88 $0.72
Gambia $1.14 $0.87 $0.92 $0.42 $0.26
Cambodia $3.12 $0.87 $0.51 $0.79 $0.47
Taiwan $4.76 $0.87 $0.77 $0.60 $0.45
Moldova $1.80 $0.64 $0.68 $0.86 $0.58
China $6.11 $0.68 $0.52 $0.86 $0.80
Eritrea $1.27 $0.86 $1.17 $0.25 $0.26
Macedonia, The Former Yugoslav Republic Of $1.31 $0.83 $0.64 $0.79 $0.51
Antigua And Barbuda $0.90 $0.81 $0.81 $0.38 $0.28
Cayman Islands $0.90 $0.81 $0.60 $0.34 $0.24
Saint Lucia $0.90 $0.80 $0.75 $0.24 $0.16
Gibraltar $0.90 $0.80 $0.80 - -
Monaco $0.50 $0.34 $0.34 $0.80 $0.49
Equatorial Guinea $0.90 $0.79 $0.82 - -
Togo $0.90 $0.78 $0.68 $0.64 $0.47
Guam $0.46 $0.77 $0.36 $0.41 $0.33
Brunei Darussalam $0.90 $0.77 $0.70 $0.53 $0.28
Puerto Rico $3.53 $0.74 $0.74 $0.58 $0.43
Costa Rica $1.38 $0.74 $0.67 $0.47 $0.27
Congo, The Democratic Republic Of The $1.28 $0.73 $0.81 $0.55 $0.47
Ecuador $2.49 $0.73 $0.72 $0.52 $0.33
Bolivia $0.98 $0.72 $0.71 $0.38 $0.23
Georgia $1.37 $0.71 $0.75 $0.59 $0.38
Cape Verde $0.90 $0.70 $0.79 $0.46 $0.31
Paraguay $1.22 $0.69 $0.68 $0.39 $0.25
Macao $0.90 $0.69 $0.75 $0.47 $0.29
Kyrgyzstan $0.98 $0.68 $0.69 $0.37 $0.29
Albania $0.90 $0.68 $0.71 $0.45 $0.36
Gabon $0.90 $0.67 $0.70 $0.35 $0.24
Afghanistan $1.25 $0.67 $0.66 $0.33 $0.22
Syrian Arab Republic $1.16 $0.66 $0.72 $0.23 $0.20
Faroe Islands $0.49 $0.65 $0.49 - -
Nicaragua $0.98 $0.65 $0.68 $0.32 $0.19
El Salvador $1.51 $0.64 $0.67 $0.33 $0.19
Bhutan $0.90 $0.64 $0.75 $0.32 $0.21
Haiti $0.90 $0.63 $0.64 $0.27 $0.14
Timor-Leste $0.90 $0.63 $0.75 $0.27 $0.26
Serbia $1.58 $0.63 $0.73 $0.53 $0.41
French Polynesia $0.90 $0.63 $0.69 $0.35 $0.26
Pakistan $4.50 $0.62 $0.64 $0.44 $0.31
Guadeloupe $0.92 $0.62 $0.62 $0.60 $0.39
Martinique $0.90 $0.62 $0.61 $0.55 $0.38
Tunisia $3.40 $0.61 $0.67 $0.52 $0.38
Jordan $1.31 $0.61 $0.70 $0.26 $0.19
Morocco $4.15 $0.60 $0.71 $0.58 $0.43
Anguilla $0.54 $0.45 $0.20 $0.60 $0.22
Algeria $2.62 $0.60 $0.65 $0.55 $0.41
Sudan $1.47 $0.60 $0.87 $0.25 $0.23
Suriname $0.90 $0.59 $0.85 $0.21 $0.16
Egypt $2.31 $0.59 $0.71 $0.46 $0.33
Honduras $1.07 $0.59 $0.67 $0.36 $0.21
Réunion $0.92 $0.59 $0.67 $0.38 $0.32
Guyana $0.90 $0.58 $0.63 $0.25 $0.17
Bahamas $2.27 $0.58 $0.84 $0.39 $0.33
Greece (VAT) $1.37 $0.57 $0.70 $0.41 $0.26
Palestine, State of $2.60 $0.57 $0.78 $0.32 $0.23
Bosnia And Herzegovina $0.90 $0.53 $0.64 $0.56 $0.33
Turkey $1.63 $0.52 $0.71 $0.56 $0.33
Libya $0.97 $0.55 $0.69 $0.29 $0.19
New Caledonia $0.90 $0.55 $0.73 $0.34 $0.30
Sao Tome And Principe $0.73 $0.55 $0.67 - -
Malta $0.90 $0.55 $0.65 $0.30 $0.22
Vanuatu $0.47 $0.54 $0.21 $0.34 $0.37
Trinidad And Tobago $0.90 $0.54 $0.61 $0.24 $0.16
Ethiopia $0.94 $0.54 $0.67 $0.28 $0.21
Guatemala $3.10 $0.54 $0.71 $0.34 $0.19
Myanmar $1.61 $0.53 $0.69 $0.51 $0.34
Namibia $0.90 $0.53 $0.62 $0.37 $0.26
Maldives $0.90 $0.53 $0.67 $0.27 $0.19
Mayotte $0.35 $0.34 $0.15 $0.53 $0.23
Turks And Caicos Islands $0.73 $0.53 $0.72 $0.35 $0.35
Zimbabwe $0.96 $0.52 $0.59 $0.44 $0.33
Botswana $0.90 $0.52 $0.67 $0.35 $0.22
Uruguay $2.48 $0.51 $0.64 $0.31 $0.20
Iran, Islamic Republic Of $0.90 $0.51 $0.71 $0.24 $0.16
Fiji $0.90 $0.51 $0.71 $0.46 $0.29
Lao People's Democratic Republic $1.88 $0.51 $0.72 $0.29 $0.20
Rwanda $0.90 $0.50 $0.68 $0.28 $0.21
Lebanon $0.97 $0.50 $0.67 $0.26 $0.18
Venezuela $1.69 $0.50 $0.75 $0.25 $0.16
Mauritania $0.90 $0.50 $0.70 $0.25 $0.15
Saint Kitts And Nevis $0.46 $0.49 $0.24 - -
Barbados $0.90 $0.49 $0.72 $0.25 $0.19
Guernsey $0.89 $0.38 $0.30 $0.49 $0.49
Papua New Guinea $0.84 $0.29 $0.18 $0.48 $0.35
Liberia $0.90 $0.46 $0.39 $0.48 $0.37
Samoa $0.29 $0.47 $0.24 - -
Lesotho $0.78 $0.47 $0.34 $0.46 $0.28
Cuba $2.31 $0.46 $0.70 $0.36 $0.30
Belize $2.26 $0.46 $0.76 $0.32 $0.22
Cook Islands $0.45 $0.45 $0.40 - -
Central African Republic $0.44 $0.44 $0.37 $0.30 $0.22
Saint Vincent And The Grenadines $0.90 $0.43 $0.33 - -
Micronesia, Federated States Of $0.23 $0.43 $0.06 - -
Saint Martin $0.33 $0.42 $0.23 - -
Madagascar $0.90 $0.42 $0.61 $0.24 $0.17
Saint Pierre And Miquelon $0.24 $0.42 $0.19 - -
Yemen $1.48 $0.39 $0.62 $0.22 $0.16
Liechtenstein $0.37 $0.37 $0.37 - -
Northern Mariana Islands - - - $0.36 $0.36
Comoros $0.23 $0.36 $0.10 $0.25 $0.10
Jersey $0.54 $0.35 $0.33 $0.32 $0.28
Aruba $0.74 $0.32 $0.63 - -
Guinea-Bissau $0.30 $0.31 $0.23 - -
Grenada $0.90 $0.31 $0.38 $0.22 $0.17
Dominica $0.77 $0.23 $0.08 $0.30 $0.21
Bermuda $0.31 $0.30 $0.15 - -
Chad - - - $0.25 $0.12
Kiribati - - - $0.24 $0.20
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $0.61 $0.80 $0.59 $0.87 $0.56
Canada $2.50 $3.10 $2.02 $0.79 $0.53
United Kingdom $2.50 $2.69 $2.39 $0.79 $0.70
Australia $0.56 $0.76 $0.48 $0.30 $0.30
 
Finland $2.50 $2.50 $2.50 $0.03 $0.03
Estonia $0.21 $0.49 $0.16 $0.03 $0.03
Benin $0.03 $0.03 $0.03 $0.03 $0.03
Norway $0.03 $0.03 $0.03 $0.03 $0.03
United Arab Emirates $0.51 $0.43 $0.37 $0.70 $0.32
Cameroon $0.03 $0.03 $0.03 $0.03 $0.03
Ukraine $0.21 $0.22 $0.16 $0.42 $0.14
Senegal $0.03 $0.03 $0.03 $0.03 $0.03
Burkina Faso $0.03 $0.03 $0.03 $0.03 $0.03
Solomon Islands $0.03 $0.03 $0.03 $0.03 $0.03
Lithuania $0.21 $0.35 $0.17 $0.03 $0.03
Germany $2.50 $2.68 $1.66 $0.83 $0.31
Montenegro $0.03 $0.03 $0.03 $0.03 $0.03
Zambia $0.03 $0.03 $0.03 $0.03 $0.03
Cote D'ivoire $0.14 $0.03 $0.03 $0.13 $0.13
Croatia $0.20 $0.20 $0.20 $0.20 $0.20
Austria $0.25 $0.75 $0.25 $0.24 $0.24
South Africa $0.51 $0.50 $0.25 $0.36 $0.26
Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Bulgaria $0.14 $0.03 $0.03 $0.14 $0.14
New Zealand $0.51 $0.03 $0.03 $0.51 $0.51
Netherlands $0.36 $0.53 $0.33 $0.03 $0.03
Singapore $0.51 $0.45 $0.30 $0.42 $0.37
Mexico $0.21 $0.24 $0.18 $0.19 $0.15
Korea, Republic Of $0.76 $0.70 $0.65 $1.14 $0.57
Portugal $0.20 $0.26 $0.20 $0.28 $0.17
Sweden $0.20 $0.20 $0.20 $0.03 $0.03
Malawi $0.03 $0.03 $0.03 $0.03 $0.03
Nigeria $0.52 $0.52 $0.52 $0.52 $0.52
Ghana $0.14 $0.10 $0.10 $0.14 $0.14
Czech Republic $0.20 $0.25 $0.20 $0.03 $0.03
Kazakhstan $0.03 $0.03 $0.03 $0.03 $0.03
Bahrain $0.21 $0.21 $0.21 $0.03 $0.03
France $0.51 $0.38 $0.30 $0.53 $0.33
Belarus $0.14 $0.03 $0.03 $0.14 $0.14
Qatar $0.51 $0.03 $0.03 $0.36 $0.36
Denmark $0.24 $0.44 $0.22 $0.03 $0.03
Brazil $0.18 $0.18 $0.15 $0.16 $0.13
Ireland $0.03 $0.03 $0.03 $0.03 $0.03
Luxembourg $0.03 $0.03 $0.03 $0.03 $0.03
Turkmenistan $0.03 $0.03 $0.03 $0.03 $0.03
Iceland $0.03 $0.03 $0.03 $0.03 $0.03
Mauritius $0.03 $0.03 $0.03 $0.03 $0.03
Isle Of Man $0.03 $0.03 $0.03 $0.03 $0.03
Romania $0.20 $0.29 $0.20 $0.14 $0.13
Tanzania, United Republic Of $0.16 $0.03 $0.03 $0.45 $0.13
Latvia $0.03 $0.03 $0.03 $0.03 $0.03
Colombia $0.18 $0.16 $0.14 $0.18 $0.12
Spain $2.50 $0.42 $0.33 $0.17 $0.13
Belgium $0.30 $0.43 $0.30 $0.90 $0.30
Thailand $0.18 $0.17 $0.16 $0.14 $0.14
Hungary $0.20 $0.33 $0.20 $0.14 $0.14
Uganda $0.14 $0.03 $0.03 $0.54 $0.11
Poland $0.20 $0.26 $0.20 $0.14 $0.14
Mozambique $0.14 $0.03 $0.03 $0.13 $0.13
Sierra Leone $0.10 $0.03 $0.03 $0.10 $0.10
Chile $0.18 $0.16 $0.15 $0.15 $0.13
Hong Kong $0.20 $0.31 $0.20 $0.03 $0.03
Seychelles $0.03 $0.03 $0.03 $0.03 $0.03
Switzerland $0.51 $0.54 $0.29 $0.44 $0.33
Italy $0.51 $0.29 $0.23 $0.20 $0.20
Japan $0.20 $0.20 $0.20 $0.25 $0.19
Angola $0.18 $0.21 $0.16 $0.03 $0.03
Saudi Arabia $0.41 $0.47 $0.31 $0.35 $0.21
Aland Islands $0.03 $0.03 $0.03 $0.03 $0.03
Cyprus $0.30 $0.30 $0.30 $0.03 $0.03
Peru $0.18 $0.17 $0.15 $0.18 $0.12
Kuwait $0.21 $0.31 $0.16 $0.14 $0.14
Mali $0.03 $0.03 $0.03 $0.03 $0.03
Nepal $0.10 $0.03 $0.03 $0.10 $0.10
Andorra $0.03 $0.03 $0.03 $0.03 $0.03
Dominican Republic $0.18 $0.18 $0.15 $0.14 $0.14
Panama $0.18 $0.23 $0.16 $0.12 $0.12
Kenya $0.18 $0.14 $0.14 $0.13 $0.13
Iraq $0.18 $0.18 $0.18 $0.14 $0.14
Vietnam $0.18 $0.19 $0.15 $0.23 $0.11
Bangladesh $0.18 $0.20 $0.15 $0.19 $0.12
Burundi $0.03 $0.03 $0.03 $0.03 $0.03
Russian Federation $0.51 $0.35 $0.26 $0.30 $0.24
Slovakia $0.03 $0.03 $0.03 $0.03 $0.03
Somalia $0.14 $0.03 $0.03 $0.14 $0.14
Armenia $0.18 $0.18 $0.18 $0.03 $0.03
Azerbaijan $0.03 $0.03 $0.03 $0.03 $0.03
Niger $0.03 $0.03 $0.03 $0.03 $0.03
Greece $0.51 $0.35 $0.29 $0.03 $0.03
Malaysia $0.21 $0.21 $0.17 $0.16 $0.15
Swaziland $0.03 $0.03 $0.03 $0.03 $0.03
Mongolia $0.18 $0.18 $0.18 $0.13 $0.13
Slovenia $0.18 $0.34 $0.17 $0.03 $0.03
India $0.21 $0.23 $0.18 $0.18 $0.15
Tajikistan $0.18 $0.18 $0.18 $0.03 $0.03
Oman $0.14 $0.03 $0.03 $0.17 $0.13
Sri Lanka $0.21 $0.27 $0.17 $0.16 $0.12
Greenland $0.03 $0.03 $0.03 $0.03 $0.03
Congo $0.03 $0.03 $0.03 $0.03 $0.03
Jamaica $0.03 $0.03 $0.03 $0.03 $0.03
Virgin Islands, British $0.03 $0.03 $0.03 $0.03 $0.03
Israel $0.51 $0.30 $0.23 $0.17 $0.17
San Marino $0.03 $0.03 $0.03 $0.03 $0.03
Uzbekistan $0.18 $0.18 $0.18 $0.03 $0.03
Indonesia $0.18 $0.20 $0.15 $0.24 $0.12
Wallis And Futuna $0.03 $0.03 $0.03 $0.03 $0.03
Philippines $0.18 $0.18 $0.15 $0.12 $0.12
French Guiana $0.03 $0.03 $0.03 $0.03 $0.03
Virgin Islands, U.S. $0.03 $0.03 $0.03 $0.03 $0.03
Argentina $0.19 $0.21 $0.17 $0.17 $0.13
Gambia $0.03 $0.03 $0.03 $0.03 $0.03
Cambodia $0.16 $0.03 $0.03 $0.16 $0.16
Taiwan $0.18 $0.18 $0.15 $0.12 $0.12
Moldova $0.18 $0.19 $0.16 $0.14 $0.13
China $0.18 $0.16 $0.15 $0.13 $0.13
Eritrea $0.03 $0.03 $0.03 $0.03 $0.03
Macedonia, The Former Yugoslav Republic Of $0.10 $0.10 $0.10 $0.03 $0.03
Antigua And Barbuda $0.03 $0.03 $0.03 $0.03 $0.03
Cayman Islands $0.03 $0.03 $0.03 $0.03 $0.03
Saint Lucia $0.10 $0.03 $0.03 $0.10 $0.10
Gibraltar $0.03 $0.03 $0.03 $0.03 $0.03
Monaco $0.03 $0.03 $0.03 $0.03 $0.03
Equatorial Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Togo $0.03 $0.03 $0.03 $0.03 $0.03
Guam $0.14 $0.03 $0.03 $0.14 $0.14
Brunei Darussalam $0.03 $0.03 $0.03 $0.03 $0.03
Puerto Rico $0.18 $0.18 $0.18 $0.10 $0.10
Costa Rica $0.18 $0.17 $0.14 $0.15 $0.12
Congo, The Democratic Republic Of The $0.18 $0.18 $0.18 $0.14 $0.14
Ecuador $0.18 $0.16 $0.15 $0.14 $0.12
Bolivia $0.18 $0.15 $0.15 $0.17 $0.13
Georgia $0.21 $0.21 $0.21 $0.03 $0.03
Cape Verde $0.03 $0.03 $0.03 $0.03 $0.03
Paraguay $0.18 $0.14 $0.14 $0.21 $0.12
Macao $0.18 $0.18 $0.18 $0.03 $0.03
Kyrgyzstan $0.03 $0.03 $0.03 $0.03 $0.03
Albania $0.14 $0.03 $0.03 $0.14 $0.14
Gabon $0.14 $0.03 $0.03 $0.17 $0.11
Afghanistan $0.03 $0.03 $0.03 $0.03 $0.03
Syrian Arab Republic $0.14 $0.03 $0.03 $0.24 $0.12
Faroe Islands $0.03 $0.03 $0.03 $0.03 $0.03
Nicaragua $0.18 $0.13 $0.13 $0.10 $0.10
El Salvador $0.18 $0.16 $0.16 $0.13 $0.13
Bhutan $0.03 $0.03 $0.03 $0.03 $0.03
Haiti $0.14 $0.03 $0.03 $0.12 $0.12
Timor-Leste $0.14 $0.03 $0.03 $0.14 $0.14
Serbia $0.30 $0.40 $0.30 $0.03 $0.03
French Polynesia $0.03 $0.03 $0.03 $0.03 $0.03
Pakistan $0.18 $0.15 $0.15 $0.14 $0.13
Guadeloupe $0.03 $0.03 $0.03 $0.03 $0.03
Martinique $0.18 $0.18 $0.18 $0.03 $0.03
Tunisia $0.18 $0.22 $0.15 $0.14 $0.14
Jordan $0.21 $0.21 $0.21 $0.59 $0.13
Morocco $0.18 $0.22 $0.14 $0.19 $0.12
Anguilla $0.03 $0.03 $0.03 $0.03 $0.03
Algeria $0.18 $0.18 $0.15 $0.16 $0.13
Sudan $0.14 $0.03 $0.03 $0.14 $0.14
Suriname $0.03 $0.03 $0.03 $0.03 $0.03
Egypt $0.18 $0.19 $0.16 $0.15 $0.13
Honduras $0.18 $0.17 $0.14 $0.03 $0.03
Réunion $0.18 $0.18 $0.18 $0.03 $0.03
Guyana $0.03 $0.03 $0.03 $0.03 $0.03
Bahamas $0.18 $0.18 $0.18 $0.03 $0.03
Greece (VAT) $0.18 $0.21 $0.16 $0.14 $0.14
Palestine, State of $0.18 $0.28 $0.14 $0.24 $0.12
Bosnia And Herzegovina $0.03 $0.03 $0.03 $0.03 $0.03
Turkey $0.18 $0.17 $0.15 $0.12 $0.12
Libya $0.18 $0.18 $0.18 $0.03 $0.03
New Caledonia $0.03 $0.03 $0.03 $0.03 $0.03
Sao Tome And Principe $0.03 $0.03 $0.03 $0.03 $0.03
Malta $0.03 $0.03 $0.03 $0.03 $0.03
Vanuatu $0.03 $0.03 $0.03 $0.03 $0.03
Trinidad And Tobago $0.18 $0.18 $0.18 $0.03 $0.03
Ethiopia $0.03 $0.03 $0.03 $0.03 $0.03
Guatemala $0.18 $0.17 $0.15 $0.17 $0.11
Myanmar $0.18 $0.18 $0.18 $0.14 $0.14
Namibia $0.10 $0.03 $0.03 $0.10 $0.10
Maldives $0.03 $0.03 $0.03 $0.03 $0.03
Mayotte $0.03 $0.03 $0.03 $0.03 $0.03
Turks And Caicos Islands $0.03 $0.03 $0.03 $0.03 $0.03
Zimbabwe $0.03 $0.03 $0.03 $0.03 $0.03
Botswana $0.18 $0.18 $0.18 $0.03 $0.03
Uruguay $0.18 $0.21 $0.16 $0.10 $0.10
Iran, Islamic Republic Of $0.03 $0.03 $0.03 $0.03 $0.03
Fiji $0.03 $0.03 $0.03 $0.03 $0.03
Lao People's Democratic Republic $0.03 $0.03 $0.03 $0.03 $0.03
Rwanda $0.03 $0.03 $0.03 $0.03 $0.03
Lebanon $0.18 $0.22 $0.15 $0.18 $0.13
Venezuela $0.18 $0.18 $0.16 $0.14 $0.14
Mauritania $0.03 $0.03 $0.03 $0.03 $0.03
Saint Kitts And Nevis $0.03 $0.03 $0.03 $0.03 $0.03
Barbados $0.03 $0.03 $0.03 $0.03 $0.03
Guernsey $0.03 $0.03 $0.03 $0.03 $0.03
Papua New Guinea $0.03 $0.03 $0.03 $0.03 $0.03
Liberia $0.10 $0.03 $0.03 $0.10 $0.10
Samoa $0.03 $0.03 $0.03 $0.03 $0.03
Lesotho $0.03 $0.03 $0.03 $0.03 $0.03
Cuba $0.18 $0.20 $0.16 $0.14 $0.14
Belize $0.03 $0.03 $0.03 $0.03 $0.03
Cook Islands $0.03 $0.03 $0.03 $0.03 $0.03
Central African Republic $0.03 $0.03 $0.03 $0.03 $0.03
Saint Vincent And The Grenadines $0.03 $0.03 $0.03 $0.03 $0.03
Micronesia, Federated States Of $0.03 $0.03 $0.03 $0.03 $0.03
Saint Martin $0.03 $0.03 $0.03 $0.03 $0.03
Madagascar $0.10 $0.03 $0.03 $0.10 $0.10
Saint Pierre And Miquelon $0.03 $0.03 $0.03 $0.03 $0.03
Yemen $0.18 $0.22 $0.15 $0.24 $0.12
Liechtenstein $0.03 $0.03 $0.03 $0.03 $0.03
Northern Mariana Islands $0.03 $0.03 $0.03 $0.03 $0.03
Comoros $0.03 $0.03 $0.03 $0.03 $0.03
Jersey $0.03 $0.03 $0.03 $0.03 $0.03
Aruba $0.03 $0.03 $0.03 $0.03 $0.03
Guinea-Bissau $0.03 $0.03 $0.03 $0.03 $0.03
Grenada $0.03 $0.03 $0.03 $0.03 $0.03
Dominica $0.03 $0.03 $0.03 $0.03 $0.03
Bermuda $0.03 $0.03 $0.03 $0.03 $0.03
Chad $0.03 $0.03 $0.03 $0.03 $0.03
Kiribati $0.03 $0.03 $0.03 $0.03 $0.03
 
All other countries - $0.25 - $2.00 $0.06 - $0.22
Country   Desktop CPM Mobile CPM
  Highest Unique Raw Unique Raw
United States $5.80 $3.58 $2.05 $4.54 $2.28
Canada $3.52 $3.43 $1.20 $2.58 $1.20
United Kingdom $10.81 $2.64 $1.21 $2.07 $1.38
Australia $3.52 $1.32 $0.66 $1.89 $1.20
 
Finland $4.50 $6.58 $2.27 $4.27 $2.52
Estonia $3.12 $4.80 $1.44 $2.73 $1.46
Benin $1.93 $1.62 $0.53 $2.21 $1.43
Norway $3.17 $3.53 $1.28 $1.53 $1.01
United Arab Emirates $3.15 $2.51 $1.34 $1.41 $0.88
Cameroon $1.45 $3.82 $1.22 $1.29 $0.62
Ukraine $3.37 $2.50 $0.74 $4.31 $2.20
Senegal $1.78 $1.24 $0.60 $3.12 $1.18
Burkina Faso $1.37 $1.31 $0.57 $3.62 $1.35
Solomon Islands $0.34 - - $0.22 $0.19
Lithuania $5.74 $2.38 $0.53 $2.27 $1.48
Germany $3.36 $2.28 $0.66 $1.51 $0.79
Montenegro $0.40 $3.52 $3.05 $0.92 $1.03
Zambia $1.10 $1.80 $0.68 $2.68 $1.08
Cote D'ivoire $1.02 $0.87 $0.51 $2.00 $0.88
Croatia $0.81 $0.81 $0.40 $1.65 $0.70
Austria $1.76 $2.81 $0.69 $1.76 $0.76
South Africa $3.51 $0.89 $0.38 $2.49 $1.18
Guinea $0.82 $0.66 $0.46 $1.30 $0.74
Bulgaria $1.22 $5.41 $1.11 $1.89 $0.92
New Zealand $3.52 $2.33 $0.83 $1.27 $0.77
Netherlands $2.82 $2.77 $0.93 $1.63 $0.90
Singapore $5.37 $3.86 $2.31 $2.00 $1.50
Mexico $6.52 $1.20 $0.50 $1.26 $0.54
Korea, Republic Of $35.20 $1.83 $0.48 $0.99 $0.57
Portugal $2.70 $1.84 $0.80 $1.98 $1.00
Sweden $2.69 $0.94 $0.50 $0.73 $0.43
Malawi $2.12 $2.09 $0.80 $1.83 $0.90
Nigeria $1.13 $0.85 $0.42 $1.92 $0.82
Ghana $1.75 $1.66 $0.46 $1.74 $0.66
Czech Republic $1.41 $1.33 $0.36 $0.87 $0.47
Kazakhstan $1.74 $0.53 $0.28 $1.82 $1.16
Bahrain $1.91 $1.45 $1.08 $1.07 $0.69
France $3.78 $1.26 $0.63 $0.90 $0.57
Belarus $2.78 $0.38 $0.25 $1.98 $1.11
Qatar $0.80 $1.89 $0.80 $0.95 $0.80
Denmark $1.76 $1.29 $0.75 $1.03 $0.72
Brazil $6.40 $1.61 $0.79 $1.08 $0.43
Ireland $1.76 $2.27 $1.05 $1.62 $1.02
Luxembourg $0.48 $0.97 $0.40 $0.97 $0.40
Turkmenistan $0.69 $0.26 $0.19 $1.25 $0.68
Iceland $0.73 $0.58 $0.32 $0.89 $0.45
Mauritius $0.94 $0.95 $0.61 $0.46 $0.39
Isle Of Man $0.42 $0.94 $0.40 $0.55 $0.26
Romania $1.19 $1.54 $0.68 $1.13 $0.64
Tanzania, United Republic Of $2.11 $1.16 $0.93 $0.48 $0.26
Latvia $0.89 $1.92 $0.68 $0.71 $0.45
Colombia $3.14 $1.01 $0.48 $1.07 $0.51
Spain $18.00 $1.29 $0.77 $1.15 $0.65
Belgium $1.98 $1.59 $0.82 $1.39 $0.93
Thailand $2.46 $0.77 $0.31 $1.20 $0.63
Hungary $1.03 $1.30 $0.49 $0.98 $0.63
Uganda $1.41 $0.91 $0.41 $0.93 $0.56
Poland $1.13 $1.18 $0.55 $0.83 $0.51
Mozambique $0.80 $0.69 $0.43 $1.40 $0.77
Sierra Leone $0.82 $0.38 $0.38 $1.09 $0.56
Chile $1.80 $0.81 $0.45 $0.72 $0.47
Hong Kong $0.80 $0.72 $0.36 $0.40 $0.26
Seychelles $0.40 $0.72 $0.37 $0.25 $0.20
Switzerland $3.52 $1.47 $0.45 $0.72 $0.41
Italy $3.33 $1.23 $0.80 $0.59 $0.51
Japan $2.06 $1.07 $0.56 $0.72 $0.53
Angola $0.86 $0.46 $0.26 $1.30 $0.69
Saudi Arabia $3.15 $0.72 $0.53 $0.87 $0.49
Aland Islands $0.40 $0.40 $0.40 $0.46 $0.40
Cyprus $0.95 $0.69 $0.47 $0.65 $0.37
Peru $0.93 $0.80 $0.41 $0.70 $0.40
Kuwait $1.43 $0.88 $0.40 $0.67 $0.41
Mali $1.06 $1.01 $0.50 $0.96 $0.53
Nepal $0.96 $1.31 $0.76 $0.43 $0.33
Andorra $0.67 $0.73 $0.44 $0.36 $0.23
Dominican Republic $0.68 $0.78 $0.40 $0.66 $0.40
Panama $0.49 $0.77 $0.44 $0.59 $0.40
Kenya $0.78 $0.57 $0.35 $0.96 $0.53
Iraq $1.84 $1.15 $0.61 $1.20 $0.62
Vietnam $2.43 $1.01 $0.43 $0.56 $0.35
Bangladesh $2.38 $0.76 $0.43 $1.12 $0.64
Burundi $0.49 $0.86 $0.39 $0.18 $0.15
Russian Federation $1.94 $1.28 $0.33 $0.59 $0.35
Slovakia $0.45 $0.45 $0.28 $0.55 $0.37
Somalia $0.52 $0.79 $0.48 $0.64 $0.31
Armenia $0.48 $0.80 $0.40 $0.23 $0.16
Azerbaijan $0.40 $0.67 $0.30 $0.28 $0.13
Niger $0.40 $1.03 $0.40 $0.23 $0.14
Greece $1.12 $0.52 $0.29 $0.86 $0.49
Malaysia $1.25 $0.63 $0.26 $0.63 $0.40
Swaziland $0.40 $0.64 $0.24 $0.20 $0.18
Mongolia $0.53 $0.67 $0.45 $0.18 $0.12
Slovenia $0.48 $0.44 $0.27 $0.36 $0.20
India $4.67 $0.49 $0.27 $0.59 $0.36
Tajikistan $0.40 $0.41 $0.21 $0.25 $0.21
Oman $0.54 $0.50 $0.28 $0.40 $0.21
Sri Lanka $1.61 $0.66 $0.34 $0.28 $0.19
Greenland $0.40 $0.92 $0.40 $0.26 $0.20
Congo $0.56 $0.72 $0.48 $1.09 $0.53
Jamaica $0.40 $0.33 $0.18 $0.15 $0.10
Virgin Islands, British $0.40 $0.36 $0.29 $0.29 $0.20
Israel $1.21 $0.62 $0.25 $0.46 $0.24
San Marino $0.40 $0.35 $0.30 $0.11 $0.07
Uzbekistan $0.53 $0.50 $0.32 $0.68 $0.41
Indonesia $2.35 $0.73 $0.33 $0.57 $0.25
Wallis And Futuna $0.27 $0.75 $0.27 - -
Philippines $2.18 $0.47 $0.31 $0.33 $0.18
French Guiana $0.40 $0.59 $0.33 $0.39 $0.23
Virgin Islands, U.S. $0.47 $0.53 $0.30 $0.95 $0.33
Argentina $1.80 $0.37 $0.23 $0.31 $0.23
Gambia $0.60 $0.62 $0.37 $0.21 $0.24
Cambodia $2.62 $0.61 $0.25 $0.39 $0.21
Taiwan $1.79 $0.48 $0.27 $0.25 $0.22
Moldova $1.17 $0.50 $0.27 $0.70 $0.44
China $4.09 $0.34 $0.23 $0.74 $0.59
Eritrea $0.43 $0.39 $0.27 $0.16 $0.19
Macedonia, The Former Yugoslav Republic Of $0.81 $0.60 $0.32 $0.30 $0.20
Antigua And Barbuda $0.40 $0.40 $0.40 $0.13 $0.07
Cayman Islands $0.40 $0.50 $0.22 $0.34 $0.18
Saint Lucia $0.40 $0.57 $0.28 $0.26 $0.12
Gibraltar $0.40 $0.40 $0.40 - -
Monaco $0.44 $0.34 $0.34 $0.67 $0.44
Equatorial Guinea $0.40 $0.49 $0.32 - -
Togo $0.40 $0.49 $0.28 $0.40 $0.25
Guam $0.40 $0.61 $0.32 $0.34 $0.26
Brunei Darussalam $0.40 $0.61 $0.28 $0.45 $0.22
Puerto Rico $1.36 $0.44 $0.26 $0.38 $0.27
Costa Rica $0.48 $0.36 $0.21 $0.23 $0.13
Congo, The Democratic Republic Of The $0.78 $0.54 $0.34 $0.43 $0.38
Ecuador $1.15 $0.42 $0.25 $0.28 $0.17
Bolivia $0.48 $0.37 $0.25 $0.17 $0.10
Georgia $0.64 $0.41 $0.26 $0.37 $0.24
Cape Verde $0.40 $0.58 $0.30 $0.26 $0.18
Paraguay $0.67 $0.37 $0.23 $0.22 $0.15
Macao $0.40 $0.63 $0.26 $0.37 $0.21
Kyrgyzstan $0.48 $0.59 $0.34 $0.20 $0.16
Albania $0.40 $0.37 $0.25 $0.21 $0.18
Gabon $0.40 $0.45 $0.26 $0.22 $0.16
Afghanistan $0.75 $0.52 $0.30 $0.20 $0.14
Syrian Arab Republic $0.40 $0.26 $0.23 $0.10 $0.08
Faroe Islands $0.24 $0.23 $0.24 - -
Nicaragua $0.48 $0.37 $0.22 $0.19 $0.10
El Salvador $1.01 $0.38 $0.22 $0.20 $0.11
Bhutan $0.40 $0.47 $0.27 $0.20 $0.10
Haiti $0.40 $0.36 $0.22 $0.18 $0.10
Timor-Leste $0.40 $0.77 $0.27 $0.15 $0.13
Serbia $0.81 $0.48 $0.33 $0.42 $0.33
French Polynesia $0.40 $0.24 $0.19 $0.32 $0.25
Pakistan $1.83 $0.44 $0.29 $0.30 $0.20
Guadeloupe $0.42 $0.45 $0.28 $0.39 $0.27
Martinique $0.40 $0.38 $0.26 $0.41 $0.26
Tunisia $2.34 $0.36 $0.26 $0.23 $0.17
Jordan $0.81 $0.34 $0.24 $0.17 $0.10
Morocco $1.77 $0.37 $0.26 $0.25 $0.20
Anguilla $0.40 $0.33 $0.20 $0.30 $0.12
Algeria $1.33 $0.39 $0.27 $0.35 $0.24
Sudan $0.48 $0.32 $0.22 $0.12 $0.08
Suriname $0.40 $0.49 $0.35 $0.15 $0.10
Egypt $1.29 $0.39 $0.26 $0.28 $0.17
Honduras $0.57 $0.33 $0.20 $0.17 $0.11
Réunion $0.61 $0.44 $0.28 $0.30 $0.26
Guyana $0.40 $0.41 $0.24 $0.22 $0.15
Bahamas $0.48 $0.30 $0.25 $0.18 $0.13
Greece (VAT) $0.40 $0.37 $0.25 $0.25 $0.17
Palestine, State of $0.84 $0.30 $0.24 $0.22 $0.11
Bosnia And Herzegovina $0.48 $0.36 $0.26 $0.25 $0.17
Turkey $2.20 $0.37 $0.25 $0.45 $0.18
Libya $0.48 $0.29 $0.20 $0.17 $0.09
New Caledonia $0.40 $0.41 $0.24 $0.30 $0.28
Sao Tome And Principe $0.23 $0.34 $0.17 - -
Malta $0.40 $0.38 $0.24 $0.23 $0.17
Vanuatu $0.34 $0.41 $0.21 $0.27 $0.34
Trinidad And Tobago $0.40 $0.38 $0.22 $0.15 $0.10
Ethiopia $0.44 $0.42 $0.27 $0.20 $0.14
Guatemala $1.88 $0.36 $0.23 $0.22 $0.11
Myanmar $0.86 $0.41 $0.26 $0.34 $0.20
Namibia $1.09 $0.69 $0.26 $0.33 $0.22
Maldives $0.40 $0.36 $0.23 $0.16 $0.10
Mayotte $0.40 $0.23 $0.19 $0.42 $0.19
Turks And Caicos Islands $0.23 $0.25 $0.22 $0.30 $0.20
Zimbabwe $0.46 $0.35 $0.21 $0.28 $0.20
Botswana $0.40 $0.30 $0.16 $0.24 $0.14
Uruguay $0.67 $0.33 $0.22 $0.20 $0.12
Iran, Islamic Republic Of $0.40 $0.20 $0.20 $0.13 $0.08
Fiji $0.40 $0.39 $0.21 $0.33 $0.20
Lao People's Democratic Republic $1.16 $0.36 $0.24 $0.17 $0.12
Rwanda $0.40 $0.32 $0.18 $0.15 $0.11
Lebanon $0.48 $0.29 $0.22 $0.17 $0.11
Venezuela $0.69 $0.33 $0.24 $0.14 $0.09
Mauritania $0.40 $0.34 $0.25 $0.18 $0.10
Saint Kitts And Nevis $0.40 $0.29 $0.24 - -
Barbados $0.40 $0.34 $0.27 $0.17 $0.12
Guernsey $0.82 $0.32 $0.30 $1.85 $0.82
Papua New Guinea $0.34 $0.18 $0.11 $0.32 $0.21
Liberia $0.40 $0.34 $0.28 $0.22 $0.11
Samoa $0.24 $0.29 $0.19 - -
Lesotho $0.40 $0.39 $0.34 $0.26 $0.16
Cuba $1.07 $0.31 $0.21 $0.15 $0.12
Belize $0.40 $0.31 $0.25 $0.17 $0.13
Cook Islands $0.40 $0.40 $0.40 - -
Central African Republic $0.94 - - $0.42 $0.36
Saint Vincent And The Grenadines $0.40 $0.51 $0.27 - -
Micronesia, Federated States Of $0.24 $0.23 $0.06 - -
Saint Martin $0.40 $0.43 $0.24 - -
Madagascar $0.40 $0.28 $0.21 $0.16 $0.11
Saint Pierre And Miquelon $0.19 $0.32 $0.19 - -
Yemen $0.48 $0.24 $0.20 $0.18 $0.08
Liechtenstein $0.08 - - - -
Northern Mariana Islands - - - $0.20 $0.32
Comoros $0.40 $0.44 $0.24 $0.11 $0.10
Jersey $0.42 $0.32 $0.32 $0.18 $0.23
Aruba $0.40 $0.24 $0.16 - -
Guinea-Bissau $0.24 $0.23 $0.23 - -
Grenada $0.40 $0.22 $0.10 $0.14 $0.07
Dominica $0.40 $0.32 $0.18 $0.31 $0.18
Bermuda $0.24 $0.19 $0.15 - -
Chad - - - $0.12 $0.08
Kiribati - - - $0.08 $0.08
 
All other countries - $0.25 - $2.00 $0.06 - $0.22